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Chumyo honey soap packaging box beside a dripping honey dipper over a wooden bowl
Product

Branding and Product Design

  • Branding
  • Product
  • Logo

End-to-end branding for Chumyo, a honey soap brand. The project covered mood-boarding, logo design, typography selection, packaging structure, label artwork, and final product mockups to create a warm, natural brand identity.

Chumyo Soap Brand

Inspiration to design this soap box. Since family members like to do business and trade as capital and coinciding with my family, there is a small business producing honey soap for sale. But since it was not intended to be the main business, therefore, we did not realise the importance of the product in the packaging. For that reason, I decided to redesign this soap box.

SWOT

Strength

  • 1. It is organic soap.
  • 2. Its fresh because it is a new brand

Weakness

  • 1. The brand is not very well known.
  • 2. Low production capacity because it is a handmade product.

Opportunity

  • 1. People turn to love health. Making organic products more attractive.

Threat

  • 1. The covid19 situation has reduced people's income and cut out unnecessary expenses.

Design Brief

It is a natural soap that contains a mixture of honey, chemical free.

Font
Customers want the main font of the word Chumyo is a minimal and very soft. The fonts are simple and easy to read.
Logo
The logo wants to see and know that it is a soap made from honey. Without using bees to have the abbreviation CY.
Soap box
Box shaped in square shape. Saw and caught the eye. Customers want the color that has been seen to give an elegant feeling and to know that it is honey soap.
Box design
Customers want it to look a little luxurious, but not. Because it is a price that everyone can afford.
Color Palette
Customers want the color black, yellow, or gold.

Honey Yellow

#E4B660

Gold

#E5B031

Amber

#CA8F31

Black

#000000

Final Design Logo

Logo exploration — the Chumyo mark built from the letters C and y with a bee
Logo exploration — building the mark from C, y and a bee
Final Chumyo logo in gold with the CHUMYO wordmark on a white background
Final Chumyo logo in gold with the CHUMYO wordmark

Final Design Box

Chumyo box die-line with structural dimensions
Box die-line with structural dimensions
Final 3D box design in black with gold accents
Final 3D box design in black with gold accents
Final product photography of the Chumyo organic honey soap box on a white pedestal with monstera leaves
Honey dipper dripping honey over the Chumyo soap box and a wooden bowl
Chumyo soap box standing with monstera leaves in the background
Chumyo soap box lying on a woven round tray
Chumyo soap box beside the amber honey soap

Tools & Methods

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Lightroom
  • Packaging mockups