2025 – 2026UI Designer · Lazada / Alibaba
Lazada Seller Center — Marketing Center
High-fidelity UI for seller-facing campaign tools across Southeast Asia — Campaigns, Promotions, LazFlash, LazLive, LazCoins Discount and Lazada Lisa AI — aligned to the Lazada Design System.
Regional SEA platform
- E-commerce
- Design system
- Enterprise
Challenge
Sellers across six Southeast Asian markets needed a unified way to create, monitor and optimise marketing campaigns without switching between disconnected tools.
Solution
Designed a modular Marketing Center within Lazada Seller Center using the Lazada Design System, with reusable patterns for campaign cards, promotion builders and AI-assisted recommendations.
Outcome
Reduced campaign setup friction and created a scalable UI foundation used by seller teams across the region.
Tools & Methods
- Figma
- Lazada Design System
- Prototyping
- Stakeholder workshops
- Design QA
Gallery
