Product
Branding and Product Design
Chumyo, a honey soap brand — responsible for the entire process from concept, logo and packaging design to the final product.
UX/UI Designer, Product DesignerBangkok, Thailand
Masrinee Rowee
UX/UI Designer with around 2.6 years of experience crafting end-to-end web and mobile applications across e-commerce, travel, government, and enterprise platforms. Recently, I designed for Lazada Regional Team, creating high-fidelity UI solutions for complex, high-traffic ecosystems. With a strong background in B2C, B2B, and large-scale platforms, I am passionate about making digital products functional, accessible, and delightful. Explore my projects below to see how I bring ideas to life!
Selected Work
UI Designer · Lazada / Alibaba2025 – 2026
Lazada Seller Center — Marketing Center
High-fidelity UI for seller-facing campaign tools across Southeast Asia — Campaigns, Promotions, LazFlash, LazLive, LazCoins Discount and Lazada Lisa AI — aligned to the Lazada Design System.
Regional SEA platform
- E-commerce
- Design system
- Enterprise
UX/UI DESIGNER · NATIONAL PARKS OF THAILAND2025
National Park E-Ticket
Nationwide online ticketing for Thailand's national parks — replacing offline queues and paper tickets with a fast, mobile-first booking journey.
Public-sector, nationwide
- Government
- Mobile booking
- Ticketing
UX/UI DESIGNER · NATIONAL PARKS OF THAILAND2025
National Park E-Service
Accommodation booking and permit management for Thailand's national parks — reservations, permit applications and status tracking in one service.
Public-sector platform
- Government
- Web & mobile
- Booking
UX/UI DESIGNER · THE DIABETES ASSOCIATION OF THAILAND (สสส.)2025
Thai Health Promotion Foundation — E-Learning
Certification e-learning platform covering course modules, assessments and digital credentials for public-health training programmes.
Public-health training
- E-learning
- Government
- Web
UX/UI DESIGNER · TECHNOLOGY CRIME SUPPRESSION DIVISION2025
Cyber Alert System — TCSD
Reporting and alert dashboard for the Technology Crime Suppression Division, helping citizens and officers track and respond to cyber incidents.
Law-enforcement tool
- Public safety
- Dashboard
- Web
UX/UI DESIGNER · ASTROLOGY PLATFORM2025
Dragon destiny
AI-powered multi-astrology platform connecting users with personalized life insights by bridging Data Science and ancient wisdom.
Multi-vendor marketplace
- AI & Horoscope
- Astrology
- Web Application
Beyond UX/UI
A multidisciplinary collection spanning branding, video production, photography, 3D design and illustration.
Media
Production
Handling file management and assistant editing for series including Good Old Days, Why You... Y Me?, Don't Touch My Gang and more.
Still
Photography
I specialise in portrait photography, focusing on expressions and personalities, as well as landscape photography and film tone grading.
Spatial
3D Design
3D character modelling with texturing, lighting and final render polish using Maya.
Digital
2D Design
Digital illustration and graphic design — from traced drawings with colouring and shading to poster and pattern design.
Experience
Download Resume2025 – 2026
UI Designer
Lazada · Regional Southeast Asia Team
Regional E-Commerce Impact
Core member of Lazada Design Studio (Alibaba International Digital Commerce Group), designing seller-facing tools across Southeast Asia.
High-Traffic Product Domain
Scaled high-complexity solutions for the Marketing Center (Campaigns, LazFlash, LazLive, LazCoins, and Lazada Lisa AI).
Cross-Functional Collaboration
Partnered with cross-border Product, UX, Data, and Engineering teams to balance regional commercial goals with optimal seller experience.
2025
UX/UI Designer
Perfect Computer Solutions LTD · Thailand
End-to-End Public Sector Platforms
Led UX/UI design for large-scale national digital infrastructure and government services.
High-Impact Systems
Designed the National Park E-Ticket & E-Service booking system, an E-Learning Certification platform for Thai Health, and the Cyber Alert System.
Complex Workflows
Handled full-cycle design from user research and flowcharts to high-fidelity UI and design handoff.
2022 – 2024
UX/UI Designer
Digital Valley LTD · Thailand
B2C & B2B Travel Ecosystems
Led design for TRAViZGO app & web platforms (Flight, Hotel, Tour, Car Rental), delivering a seamless end-to-end booking experience.
Business Growth & Conversion
Redesigned marketplace UI/UX flows, directly boosting conversion rates by 25%.
Scalability & Innovation
Built and maintained the company Design System and launched Web3/NFT Smart Travel initiatives in collaboration with Tourism Authority of Thailand (TAT).
Education & Certifications
2026
User Experience Design Short Course
RMIT University, Melbourne, Australia
Future Skills Short Course: Focused on defining user problems, user research, usability testing, and interactive prototyping to build valuable digital experiences.
2018 – 2022
Multimedia Technology and Animation
Mae Fah Luang University, Thailand
School of Information Technology Major Multimedia Technology and Animation (2nd Class Honours) with English as a medium of instruction.
Skills & Languages
Skills & Tools
Design & Research
- UX/UI Design
- Wireframing & Prototyping
- Design Systems
- User Research & Personas
- Usability Testing
- Accessibility & Responsive Design
Tools & Software
- Figma
- HTML/CSS (Basic)
- UML & Flowcharts
- Adobe Creative Suite
- 2D & 3D Design
- Graphic Design
Collaboration & Process
- Cross-functional Collaboration
- Agile
- Problem-Solving
Languages
Thai
Advanced
Malayu
Advanced
English
Professional working proficiency
Chinese
Beginner, basic conversation and daily communication
Korean
Beginner, able to read basic Hangul
Let's build something clear.
Based in Bangkok and open to UX/UI and product design roles and collaborations. Say hello.